Art Direction work and character designs for ZAC Creative of Perth, Australia. Our end client is RAC, Roadside Assistance Cover of Western Australia. The campaign wants to draw emphasis that their customers are front and centre in everything they do, wherever they are: from cosmopolitan cityscapes to rural farmlands and everything in between.
RAC Behind The Slogan
Art Direction work and character designs for ZAC Creative of Perth, Australia. Our end client is RAC, Roadside Assistance Cover of Western Australia. The campaign wants to draw emphasis that their customers are front and centre in everything they do, wherever they are: from cosmopolitan cityscapes to rural farmlands and everything in between.